100% natural formulas to activate the wellness within.

Not 97%, not 99%, 100% natural. When we say natural, 
we actually mean it. We prioritize pure and clean ingredients 
above all else. We believe in nature and its ability to soothe ailments, calm the mind and invoke feelings of joy—that’s why 
we make plant-based products to power every aspect of your life.

Backed by science and rooted in century-old traditions, our cruelty-free products work hard without artificial fragrances, parabens, SLS and other harmful chemicals. In fact, many of our formulations are Natural Health Products in Canada and Over the Counter Medicines in the USA— so they’re as safe as they are effective.

We believe holistic wellness is the result of small, impactful choices made every day. That’s why we offer all-natural solutions that seamlessly integrate into your life and a community to support you in feeling your best, every step of the way.

We are a purpose-led brand committed to positively impacting our planet and its people. Reduce, reuse and recycle is considered in every decision we make and we are dedicated to working with organizations that support the wellness of people in underserved communities. This year alone we’ll repurpose 200,000+ plastic water bottles with our RPET program, yet our responsibility to this work is never done. Transparency is important to us as we continue to share our journey with you.